Journal
INDUSTRIAL MARKETING MANAGEMENT
Volume 56, Issue -, Pages 4-13Publisher
ELSEVIER SCIENCE INC
DOI: 10.1016/j.indmarman.2016.05.027
Keywords
Value co-creation; Coproduction of value propositions; Practice theory; B2B; Industrial services
Categories
Funding
- FIMECC S4Fleet research program
- FUTIS research program
- Finnish Funding Agency for Innovation
- Federation of Finnish Technology Industries
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The co-creation of value and the coproduction of value proposition have attracted enormous interest in the B2B service and solutions research. To analyze this body of knowledge, we searched for published studies on co-creation and coproduction in top-tier journals in the areas of management, marketing, strategy, and operations. We selected 54 papers for further analysis. Our review demonstrates that research of value co-creation and the coproduction of value proposition covers a myriad of viewpoints to the economic and social exchange among actors in multi-actor service ecosystems. We identify a variety of definitions and meanings associated with value co-creation. Our analysis provides insight into the theories and methods used in the area. We also discuss the need to study the co-creation of value in the B2B context from the institutional and practice theory perspectives, and suggest some avenues for future research. (C) 2016 Elsevier Inc. All rights reserved.
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