Journal
VISUAL COGNITION
Volume 24, Issue 2, Pages 173-181Publisher
ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
DOI: 10.1080/13506285.2016.1183742
Keywords
Colour; categorization; experience; semantic; Stroop effect; temperature
Categories
Funding
- Natural Science and Engineering Research Council of Canada [182968]
- Saskatchewan Innovation and Opportunity Scholarship
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Temperature concepts and colour are commonly associated (i.e., red is hot and blue is cold), although their direction of influence (unidirectional, bidirectional) is unknown. Semantic Stroop effects, whereby words like fire influence colour categorization, suggest automatic semantic processing influences colour processing. The experiential framework of language comprehension indicates abstract concepts like temperature words simulate concrete experiences in their representation, where expressions like red-hot suggest colour processing influences conceptual processing. Participants categorized both colour (Experiment 1: red, blue; Experiment 2: red, green, blue) and word-meaning with matched lists of hot and cold meaning words in each colour. In Experiments 1 and 2, semantic categorization showed congruency effects across hot and cold words, while colour categorization showed facilitation only with hot words in Experiment 2. This asymmetry reflects a more consistent influence of colour categorization on semantic categorization than the reverse, suggesting experiential grounding effects may be more robust than the effects of semantic processing on colour processing.
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