Effect of green transformational leadership on green creativity: A study of tourist hotels

This study examined the role played by green transformational leadership in promoting green creativity through green organizational identity. A survey questionnaire was used to collect data from managers and employees working in tourist hotels in Uttarakhand, India. In order to collect data for this study, 250 hotel employees and their 250 immediate supervisors were contacted. The findings of this study revealed that green transformational leadership had a positive influence on green organizational identity which leads to the promotion of green creativity in the organization. Further, it was also found that resource commitment acted as a moderator in the relationship between green organizational identity and green creativity. Hence, hotels have to increase their resource commitment for promotion of green creativity amongst their employees. On the basis of the study's findings, the implications for practitioners are discussed. (C) 2016 Elsevier Ltd. All rights reserved.