Journal
TELEMATICS AND INFORMATICS
Volume 33, Issue 4, Pages 959-972Publisher
ELSEVIER
DOI: 10.1016/j.tele.2016.02.007
Keywords
Psychological ownership; TAM; Online social media; Continuance usage; Willingness to pay more
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Literature has highlighted the importance of psychological ownership (PO) on individuals' attitude and behaviors in organizations. However, few studies have empirically tested this concept in the online context. Integrating PO with technology acceptance model (TAM), this study aims to examine the antecedents and consequences of PO and compare the effect of PO with main constructs of TAM in enhancing customer engagement and cultivating long-term loyalty in social media use. We find that PO has a larger effect on customer loyalty than the main constructs of TAM do. We also generate new finding for the PO literature by proposing social influence as a critical driver. (C) 2016 Elsevier Ltd. All rights reserved.
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