Journal
INTERNATIONAL JOURNAL OF TOURISM RESEARCH
Volume 18, Issue 5, Pages 423-433Publisher
WILEY
DOI: 10.1002/jtr.2060
Keywords
tourist decisional behavior; negative past travel experience; prospect theory; negativity bias theory; Albania; destination selection criteria
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This study examines the influence of a negative experience at a destination on tourists by identifying its effects on individuals' judgment. Empirical evidence of the tangible effects of a single travel experience on individuals' decision-making is lacking. Prospect theory and negativity bias theory are introduced for theoretical support. The ratings of generally important criteria for destination selection and the evaluation of the destination on those criteria were collected before and after visitation. A mean comparison showed that the effects of a single travel experience are tangible and affect tourists' future decisional behavior intentions by contributing to shaping the individuals' destination selection criteria. Copyright (C) 2015 John Wiley & Sons, Ltd.
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