Journal
7TH INTERNATIONAL ECONOMICS & BUSINESS MANAGEMENT CONFERENCE (IEBMC 2015)
Volume 35, Issue -, Pages 388-395Publisher
ELSEVIER SCIENCE BV
DOI: 10.1016/S2212-5671(16)00048-4
Keywords
Service Quality; Perceived Value; customer satisfactio; airline industry; mediating effect; SEM
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This study aims to investigate the interrelationship among service quality, perceived value and customer satisfaction. The data were collected from 5-star Indonesian Airline from Surabaya and Malang, East Java Province, Indonesia. Two hundred observation was used to test the hypothesis. The data were analyzed by using Confirmatory factor Analysis and Structural Equation Modelling. The results illustrate that perceived value plays a partial mediating role between the service quality and customer satisfaction constructs. (C) 2016 The Authors. Published by Elsevier B.V.
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