Narendra Modi's makeover and the politics of symbolism

Prime Minister Narendra Modi has metamorphosed from one of the most divisive figures in Indian politics to one seemingly above partisan politics. The makeover of Modi began during the run-up to the 2014 national election when he avoided the language of Hindutva and mostly focused on development. After becoming prime minister, Modi has consistently worked towards maintaining the image that he assiduously cultivated during the election campaign. The paper analyses the impact of what might be called the politics of 'symbolism', both during the 2014 election campaign and Modi's tenure as prime minister.