Journal
INTERNATIONAL JOURNAL OF TOURISM RESEARCH
Volume 18, Issue 6, Pages 536-548Publisher
WILEY
DOI: 10.1002/jtr.2070
Keywords
memorable travel experience; place attachment; behavioral intention; culinary tourism; Tainan; Taiwan
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Funding
- Ministry of Science and Technology in Taiwan [NSC 102-2410-H-165-002]
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The purpose of the study was to model the memorable travel experiences, place attachment and behavioral intentions for consuming local food. Data were collected by self-administered surveys of 378 tourists visiting Tainan, Taiwan. The survey results show that the experiences of consuming local cuisines enable tourists to create positive and unforgettable memories, and such positive memories further enhance their identification with or strong attachment to local attractions and behavioral intention. Place identity under place attachment also revealed mediating effects between memorable travel experiences and behavioral intention. Copyright (c) 2016 John Wiley & Sons, Ltd.
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