Journal
COMPUTERS IN HUMAN BEHAVIOR
Volume 65, Issue -, Pages 409-419Publisher
PERGAMON-ELSEVIER SCIENCE LTD
DOI: 10.1016/j.chb.2016.09.005
Keywords
Privacy calculus; Mobile apps; Personality traits; Personal information privacy
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This paper proposes and tests a conceptual model of private-information sensitive mobile app adoption utilizing privacy calculus approach. It also explores the role of personality in affecting perceived benefits of using mobile apps and compares the findings across two countries: the US and China. Irrespective of the cultural environment, millennial mobile app users download apps that require access to sensitive personal information in order to satisfy their informational and social (but not entertainment) needs. Perceived privacy concern does not influence adoption or future use of private-information sensitive apps. Extraversion and agreeableness are positively related to user perceptions of benefits obtained from using apps. Published by Elsevier Ltd.
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