Journal
JOURNAL OF ENVIRONMENTAL PSYCHOLOGY
Volume 48, Issue -, Pages 75-86Publisher
ACADEMIC PRESS LTD- ELSEVIER SCIENCE LTD
DOI: 10.1016/j.jenvp.2016.09.002
Keywords
Sense of connectedness; Interdependence; Socially responsible behavior; Perceived effectiveness of one's actions; Social marketing
Funding
- Portuguese Foundation for Science and Technology (FCT) [PTDC/EGE-GES/098856/2008]
- Spanish Ministry of Science and Innovation [ECO2008-01768]
- INSEAD Alumni Fund
- Fundação para a Ciência e a Tecnologia [PTDC/EGE-GES/098856/2008] Funding Source: FCT
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A crucial determinant of socially responsible behavior is the extent to which people perceive their contributions to the collective good to be effective. We suggest that the sense of connectedness to others is an important driver of the perceived effectiveness of one's actions. The more individuals feel connected to others, the more they believe that their actions have a substantial impact on the collective good. As a result, those who feel more connected are more likely to engage in socially responsible behavior. We tested these predictions in one correlational and three experimental studies, involving behavioral measures such as exerting effort in support of a pro-environmental organization and contributing financially to a social cause. The data supported the hypothesized relationship between sense of connectedness, the perceived effectiveness of one's actions, and socially responsible behavior. (C) 2016 Elsevier Ltd. All rights reserved.
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