Journal
JOURNAL OF BROADCASTING & ELECTRONIC MEDIA
Volume 60, Issue 2, Pages 269-285Publisher
ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
DOI: 10.1080/08838151.2016.1164167
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The purpose of this study was to investigate factors that influence professors' and students' intentions to add each other as friends on Facebook. Participants were 160 professors and 249 students from different universities in the United States. Consistent with theory of reasoned action, intention was the strongest predictor of them adding each other as Facebook friends. However, among faculty members, a personal attitude was the most significant predictor of the intention to add students as friends. For students, subjective norm was the most significant predictor of the intention to friend professors.
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