Journal
34TH ANNUAL CHI CONFERENCE ON HUMAN FACTORS IN COMPUTING SYSTEMS, CHI 2016
Volume -, Issue -, Pages 598-609Publisher
ASSOC COMPUTING MACHINERY
DOI: 10.1145/2858036.2858396
Keywords
Friendsourcing; Extrinsic Rewards; Monetary Rewards; Non-monetary Rewards; Social Network; Relationship
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Friendsourcing consists of broadcasting questions and help requests to friends on social networking sites. Despite its potential value, friendsourcing requests often fall on deaf ears. One way to improve response rates and motivate friends to undertake more effortful tasks may be to offer extrinsic rewards, such as money or a gift, for responding to friendsourcing requests. However, past research suggests that these extrinsic rewards can have unintended consequences, including undermining intrinsic motivations and undercutting the relationship between people. To explore the effects of extrinsic reward on friends' response rate and perceived relationship, we conducted an experiment on a new friendsourcing platform - Mobilyzr. Results indicate that large extrinsic rewards increase friends' response rates without reducing the relationship strength between friends. Additionally, the extrinsic rewards allow requesters to explain away the failure of friendsourcing requests and thus preserve their perceptions of relationship ties with friends.
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