INCLUSION OFSUSTAINABILITY IN MANAGEMENT TRAINING

Sustainability, in the context of higher education training, promotes the possibility of developing knowledge to professional graduates. The urgency of the instrumentalisation of sustainability, especially in a business context, should not be promoted only by government pressures or social demands, but also by the attitude and the commitment of its managers and employees. Therefore, recognizing the importance of the teaching of sustainability in academia, this research seeks to understand the theme of inclusion Sustainability in orientation training and knowledge production in the course of Graduate degree in Business Administration from the State University of the Midwest (UNICENTRO). To this end, it was sought to analyse the perception of the student body as regards the topic discussed, based on the theoretical and conceptual propositions of Sustainability Jargon bySgarbi (et al, 2008) and the Multidimensional Model of Sustainable Value by Hart and Milstein (2004). The results point to a higher recurrence of some of the jargon in comparison to others, according to the perceptions of academics addressed. Generally speaking, the assimilation of knowledge associated with terms related to sustainability, according to the theoretical model of research, receive slightly less than the average benchmark assessment, which indicates for the consideration of the issue to be of little knowledge on the part of that university's student body.