The Influence of Household Heterogeneity Factors on the Green Travel Behavior of Urban Residents in the East China Region

A questionnaire survey was conducted with 1475 urban residents in the east region of China to explore the impact of household heterogeneity factors on the green travel behavior of urban residents. The green travel behavior was divided into practice-based and promotion-based green travel behavior, and the results showed that variables including gender, age, educational background, household monthly income, amount of cars, professional status, positional tiers and housing ownership were correlated with both of the two types of green travel behavior significantly. Variables that included having elderly family members or not, having children or not, and position level were only correlated with practice-based green travel behavior significantly. Moreover, the study found that the variables female, elderly and young, highly educated, low-income, low professional status, low positional tiers, low positional status, house-renting, not having elderly family members or children and having fewer cars had a significantly positive impact on green travel behavior.