The Future of Retailing

Retailers have embraced a variety of technologies to engage their customers. This article focuses, on The Future of Retailing by highlighting five key areas that are moving the field forward: (1) technology and tools to facilitate decision making, (2) visual display and merchandise offer decisions, (3) consumption and engagement, (4) big data collection and usage, and (5) analytics and profitability. We also suggest numerous issues that are deserving of additional inquiry, as well as introduce important areas of emerging applicability: the interne of things, virtual reality, augmented reality, artificial intelligence, robots, drones, and driverless vehicles. (C) 2017 The Authors. Published by Elsevier Inc. on behalf of New York University.