Journal
INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
Volume 34, Issue 1, Pages 3-21Publisher
ELSEVIER
DOI: 10.1016/j.ijresmar.2016.11.003
Keywords
Information technology; Service; Business models; Markets; Consumer experience
Categories
Funding
- Research Councils UK (RCUK): Home Hub-of-all-Things (HAT) as Platform for Multi-sided Market powered by Internet-of-Things: Opportunities for New Economic Business Model [EP/K039911/1]
- RCUK/EPSRC Research in the Wild: Smart Me versus Smart Things: The Development of a Personal Resource Planning (PRP) System through Human Interactions with Data Enabled by the IoT [EP/L023911/1]
- RCUK New Economic Models in the Digital Economy [EP/K003542/1]
- British Academy-SAMS Small Research Grant: Smart City and Smart Citizens: New Business and Economic Models of Urban Living [EP/L023911/1]
- EPSRC [EP/N028422/1, EP/K039911/1, EP/R007195/1, EP/N02298X/1] Funding Source: UKRI
- Engineering and Physical Sciences Research Council [EP/K039911/1, EP/N028422/1] Funding Source: researchfish
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This paper presents a review of the Internet-of-Things (IoT) through four conceptualizations: IoT as liquification and density of information of resources; IoT as digital materiality; IoT as assemblage or service system; and loT as modules, transactions, and service. From the conceptualizations, we provide a definition of loT and present its implications and impact on future research in Marketing that interfaces with information systems, design and innovation, data science and cybersecurity, as well as organizational studies and economics. By integrating the implications of IoT with extant literature, we then propose a set of priorities for future research in this area. (C) 2015 Published by Elsevier B.V.
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