Journal
JOURNAL OF RETAILING AND CONSUMER SERVICES
Volume 35, Issue -, Pages 150-162Publisher
ELSEVIER SCI LTD
DOI: 10.1016/j.jretconser.2016.12.013
Keywords
Convenience motivation; Post-usage usefulness; Hedonic motivation; Price saving orientation; Time saving orientation; Prior online purchase experience; Behavioral intention towards online food; delivery (OFD) services
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Funding
- Taylor's University through Taylor's University Vice Chancellor Award Programme
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Prior research has mostly examined consumer attitudes toward online services/retailing in general and a few researchers have addressed consumer experiences with online food delivery (OFD) services. The purpose of this study is to examine the structural relationship between convenience motivation, post-usage usefulness, hedonic motivation, price saving orientation, time saving orientation, prior online purchase experience, consumer attitude and behavioral intention towards OFD services. The study proposes an integrative theoretical research model based on the Contingency Framework and Extended Model of IT Continuance. 224 valid questionnaires were collected to empirically test the research model using the partial least square (PLS) path modeling approach. The results imply that the proposed hypotheses were supported, except for the relationship between prior online purchase experience and post-usage usefulness. Practical implications and limitations are discussed.
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