Journal
DESIGN STUDIES
Volume 48, Issue -, Pages 96-128Publisher
ELSEVIER SCI LTD
DOI: 10.1016/j.destud.2016.10.001
Keywords
user behaviour; behavioural design; design method; product development; case study
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Nudge, persuasion, and the influencing of human behaviour through design are increasingly important topics in design research and in the wider public consciousness. However, current theoretical approaches to behaviour change have yet to be operationalized this in design process support. Specifically, there are few empirically grounded processes supporting designers in realising behaviour change projects. In response to this, 20 design projects from a case company are analysed in order to distil a core process for behavioural design. Results show a number of process stages and activities associated with project success, pointing to a new perspective on the traditional design process, and allowing designers to integrate key insights from behaviour change theory. Using this foundation we propose the Behavioural Design process. (C) 2016 Elsevier Ltd. All rights reserved.
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