Journal
SUSTAINABLE PRODUCTION AND CONSUMPTION
Volume 10, Issue -, Pages 110-120Publisher
ELSEVIER
DOI: 10.1016/j.spc.2017.02.002
Keywords
Sustainable purchasing; Attitude-behaviour gap; Supportive behaviours for environmental organizations; Subjective norms
Ask authors/readers for more resources
This paper seeks to identify the elements that anticipate sustainable purchase behaviour of educated young consumers in Delhi. A survey has been done on a sample of 750 young consumers. Structural equation modelling is used to determine the predicting power of the various variables considered. Results show that the studied variables predict sustainable purchasing behaviour of young Delhi consumers in the following order: supportive behaviours for environmental organizations, subjective norms, consumer attitude towards sustainable purchasing, perceived marketplace influence, consumers' knowledge regarding sustainability related issues, and environmental concern. The paper educates about the primary indicators of consumers' sustainable purchasing behaviour. The findings can be utilized by strategy makers and government agencies in developing messages and campaigns for promoting sustainable purchase behaviour of people. (C) 2017 Institution of Chemical Engineers. Published by Elsevier B.V. All rights reserved.
Authors
I am an author on this paper
Click your name to claim this paper and add it to your profile.
Reviews
Recommended
No Data Available