Journal
NEW MEDIA & SOCIETY
Volume 19, Issue 2, Pages 181-198Publisher
SAGE PUBLICATIONS LTD
DOI: 10.1177/1461444814554064
Keywords
Digital divide; digital society; elderly; privacy; Social Networking Sites; user acceptance
Categories
Funding
- Regionale Forskningsfond - Hovedstaden [217609/97231]
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While there has been a great deal of research on younger people using Social Networking Sites (SNSs), there has been less work on older people and non-users. We present a mixed-methods design with a technology-acceptance survey and focus-group interviews to study older Norwegian non-users' perceptions of SNSs. Our study reveals that most non-users in our sample deliberately do not use SNSs. They perceive SNS communication as cold and narcissistic and view the usefulness of SNSs to be low. This finding indicates a generational culture gap in how young versus older people experience SNSs. Privacy and security concerns are also prevalent. Non-users, expressing an interest in SNSs, believe SNSs could increase contact with family and friends, but perceive lack of competence to be a barrier.
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