Journal
INTERNATIONAL BUSINESS REVIEW
Volume 26, Issue 2, Pages 303-323Publisher
ELSEVIER
DOI: 10.1016/j.ibusrev.2016.09.001
Keywords
Export channel selection; Export performance; Literature review; Resource-based view; Transaction cost analysis; Institutional theory
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Export channel selection is an important strategy for exporting firms. Over the last 45 years, there have been a number of studies investigating the antecedents and outcomes of this strategy. However, no single study systematically reviews the findings in this field. In order to address this gap, we review the literature on export channel selection up to 2015 and analyse findings on the determinants and/or consequences of export channel selection. Our review shows that in general export channel selection remains underexplored. We identify a number of issues in the current studies, including lacking knowledge of performance implication of channel selection, missing theoretical bases, weaknesses of research methods. Based on these, this review provides future research directions for development in export channel selection research. (C) 2016 Elsevier Ltd. All rights reserved.
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