Binge-watching: Video-on-demand, quality TV and mainstreaming fandom

This article explores the concept of the binge as viewing protocol associated with fan practices, industry practice and linked to cult' and quality' serialised content. Viewing binge-watching as an intersection of discourses of industry, audience and text, the concept is analysed here as shaped by a range of issues that dominate the contemporary media landscape. In this, factors like technological developments, fan discourses and practices being adopted as mainstream' media practice, changes in the discursive construction of television' and an emerging video-on-demand industry contribute to the construction of binge-watching as deliberate, self-scheduled alternative to watching TV'.