Journal
TOURISM MANAGEMENT
Volume 61, Issue -, Pages 263-274Publisher
ELSEVIER SCI LTD
DOI: 10.1016/j.tourman.2017.02.014
Keywords
Autobiographical memory; Product-destination congruity; Destination attachment; Purchase intentions
Funding
- National Social Science Foundation of China [15BGL092]
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When tourists return home from a remote tourism destination, it is not uncommon for them to encounter the destination's products being sold in their hometown. Autobiographical memory evocation is likely to affect their purchase intentions. This study aims to examine the effects of autobiographical memory evocation on behavioral responses. A conceptual model was developed to examine the causal relationships of product-destination congruity, travel satisfaction, autobiographical memory, evoked pleasure, destination attachment and purchase intention. Data were obtained from 342 tourists who had visited the heritage city of Lijiang, China. Autobiographical memory is found to lead to pleasure and a positive mood, higher levels of destination attachment, and greater purchase intentions for the product available in the tourist's hometown. Managerial implications are discussed. (C) 2017 Elsevier Ltd. All rights reserved.
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