Journal
JOURNAL OF HOSPITALITY AND TOURISM MANAGEMENT
Volume 31, Issue -, Pages 220-227Publisher
ELSEVIER
DOI: 10.1016/j.jhtm.2016.12.005
Keywords
eWOM; Destination trust; Intention to revisit; Gender
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This article investigates the impact of eWOM on intention to revisit and destination trust, and the moderating role of gender in medical tourism industry. Result from structural equation modeling (n = 240) suggests the following: (1) that eWOM influences intention to revisit and destination trust; (2) that destination trust influences intention to revisit; (3) that the impact of eWOM on intention to revisit is about 1.3 times higher in men; (4) that the impact of eWOM on destination trust is about 1.2 times higher in men; and (5) the impact of destination trust on the intention to revisit is about 2.3 times higher in women. Implications and future research directions are discussed. (C)3 2017 The Authors.
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