Journal
BUSINESS STRATEGY AND THE ENVIRONMENT
Volume 26, Issue 4, Pages 451-464Publisher
WILEY
DOI: 10.1002/bse.1929
Keywords
remanufacturing; circular economy; consumer behavior; push-pull-mooring (PPM) theory; switching intention; sustainable development
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Funding
- Major Project of Social Science Foundation of China [15ZDA022]
- Major Project of National Natural Science Foundation of China [71390334]
- Humanity and Social Science Youth foundation of Ministry of Education of China [13YJCZH186]
- Open Fund of Shanghai Waste Electrical and Electronic Equipment Resource Development Center
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For the circular economy to be tenable, consumers need to not only return products after use, but also purchase products that are remanufactured. However, research finds that consumers have a poor opinion of remanufactured products and are typically not prepared to adopt them. Thus, development of the circular economy is dependent upon deeper understanding of consumers' attitudes and behaviors. Research typically considers either micro-level or macro-level factors when assessing consumer perceptions of remanufactured products. The current research incorporates macro-level factors of price, government incentives and environmental benefits with the moderating influence of micro-level consumer attitudes to examine consumers' intention to switch from purchasing new products to remanufactured products. The findings suggest that a consumer's attitude toward remanufactured products is an important moderating factor predicting consumer switching behavior to remanufactured products. Copyright (C) 2016 John Wiley & Sons, Ltd and ERP Environment
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