Journal
JOURNAL OF TRAVEL & TOURISM MARKETING
Volume 34, Issue 7, Pages 867-879Publisher
ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
DOI: 10.1080/10548408.2016.1261756
Keywords
Motivation; reflective engagement; experiential engagement; wellness tourism
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Wellness tourism is a rapidly growing sector of the current thriving tourism industry. The purpose of this study was to investigate tourists' motivation and its relationship with engagement and loyalty at wellness tourism destinations. Specifically, tourists' motivation was evaluated via four components: prestige and luxury; novelty and knowledge; self-development; and relaxation and escape. Tourists' engagement was assessed from two perspectives: experiential and reflective. The study confirmed the impact of tourists' motivation on engagement, which consequently leads to loyalty. The present research provides industry practitioners with strategies to understand and predict tourists' behavior in wellness tourism destinations.
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