4.7 Article

An investigation of player motivations in Eyewire, a gamified citizen science project

Journal

COMPUTERS IN HUMAN BEHAVIOR
Volume 73, Issue -, Pages 527-540

Publisher

PERGAMON-ELSEVIER SCIENCE LTD
DOI: 10.1016/j.chb.2016.12.074

Keywords

Citizen science; Player motivations; Gamification; Crowdsourcing

Funding

  1. SOCIAM: The Theory and Practice of Social Machines - UK EPSRC [EP/J017728/2]
  2. EPSRC [EP/J017728/1, EP/J017728/2] Funding Source: UKRI
  3. Engineering and Physical Sciences Research Council [EP/J017728/2, EP/J017728/1] Funding Source: researchfish

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Sustained engagement of participants is essential for the success of a citizen science project. However, the motivations of why people engage with such activities can be idiosyncratic, varied, and evolving. In this article we examine player participation in Eyewire, a citizen science game. We undertake an investigation of why Eyewire players take part in the game based on responses from a large-scale survey. Our analysis identifies 4 groups of features which impact participation and long-term engagement. We draw on theories of motivation and consider the 4 categories with respect to the intrinsic and extrinsic motivations of engagement. We assimilate our findings into a framework of volunteer participation for gamified citizen science, which draws on existing design frameworks, in order to support the design of future crowdsourced science projects. (C) 2017 The Authors. Published by Elsevier Ltd.

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