Journal
PSYCHOLOGICAL SCIENCE
Volume 28, Issue 8, Pages 1041-1055Publisher
SAGE PUBLICATIONS INC
DOI: 10.1177/0956797617702501
Keywords
nudge; nudge unit; choice architecture; behavioral science; behavioral economics; savings; pension plan; education; college enrollment; energy; electricity usage; preventive health; influenza vaccination; flu shot; open materials
Categories
Funding
- Pershing Square Fund for Research on the Foundations of Human Behavior
- Alfred P. Sloan Foundation
- Laura and John Arnold Foundation
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Governments are increasingly adopting behavioral science techniques for changing individual behavior in pursuit of policy objectives. The types of nudge interventions that governments are now adopting alter people's decisions without coercion or significant changes to economic incentives. We calculated ratios of impact to cost for nudge interventions and for traditional policy tools, such as tax incentives and other financial inducements, and we found that nudge interventions often compare favorably with traditional interventions. We conclude that nudging is a valuable approach that should be used more often in conjunction with traditional policies, but more calculations are needed to determine the relative effectiveness of nudging.
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