Ontology development by domain experts (without using the O word)

Ontologies are created to describe and reason over the knowledge of a domain of interest. This requires deep understanding of the domain, and therefore, the input and collaboration of the domain's experts. But, the individuals with the domain knowledge are rarely versed in model or ontology development, and do not know the formal languages or logic that express ontological concepts. What is needed is to create renderings of the ontologies that fit how the experts work and make it easy for them to create, review and evolve the domain concepts. This paper presents thoughts on how to bridge the gap between ontology and domain experts, and how to create effective and usable ontologies without ever using the O (ontology) word. In addition, the paper is intended to stimulate discussion on future directions for the techniques and technologies described here.