Journal
JOURNAL OF HEALTH PSYCHOLOGY
Volume 22, Issue 11, Pages 1365-1375Publisher
SAGE PUBLICATIONS LTD
DOI: 10.1177/1359105316628735
Keywords
cervical cancer; framing health messages; screening
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The impact of health message framing on cervical cancer screening uptake is poorly understood. In a prospective randomized control study with 748 females, aged 21-65 years with no Pap smear in the previous 3 years, they randomly received a loss-framed, gain-framed, or neutral health message (control) regarding cervical cancer screening by email. Screening rate in the control group was 9.58 percent (CI: 9.29%-9.87%), 5.71 percent (CI: 5.48%-6.98%) in the gain-framed group, and 8.53 percent (CI: 8.24%-8.81%) in the loss-framed group. Statistically there was no difference between the three screening rates. Framing of health messages may not be a significant consideration when communicating through emails.
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