Journal
JOURNAL OF RETAILING AND CONSUMER SERVICES
Volume 38, Issue -, Pages 157-165Publisher
ELSEVIER SCI LTD
DOI: 10.1016/j.jretconser.2017.06.004
Keywords
Consumer attitude; Purchase intention; Organic food; Organic farming; Green products
Categories
Ask authors/readers for more resources
In this article, we review and discuss the factors, which affect the change in the consumer behavior towards organic food. We extract findings from various studies conducted in different countries and analyze those factors and provide suggestions for future research. We find that health-conscious consumers show a growing preference for organic food over the conventionally grown food. This shift in the attitude of the modern consumers is greatly influenced by the rising incidence of lifestyle diseases, such as heart disorders and depression. The need to purchase organic food to improve the quality of life will have huge implications for the retail, distribution and marketing functions of business.
Authors
I am an author on this paper
Click your name to claim this paper and add it to your profile.
Reviews
Recommended
No Data Available