Journal
INDIAN JOURNAL OF ECONOMICS AND DEVELOPMENT
Volume 13, Issue 2A, Pages 634-640Publisher
SOC ECONOMICS & DEVELOPMENT
DOI: 10.5958/2322-0430.2017.00143.3
Keywords
Dissemination; marketing information system; utilization
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The present study was conducted in Ambala district of Haryana covering Naraingarh and Shahzadpur block which were selected purposively on the basis of maximum production under maize crop. Further, Ambala city, Mullana, Naraingarh and Shahzadpur markets were selected for the market study. Finally, 60 farmers were randomly selected from these two blocksand 40 traders from four regulated markets of Ambala district were selected. From the findings of the research study in Ambaladistrict farmers, awareness on prices and arrivals were of I-Rank and II-Rank in MIS Adopters and Non Adopters farmers awareness on price in reference and other market were in I-Rank and II-Rank. The daily prices were compiled manually and written on the notices board for the use of the farmers visiting the market. The information is disseminated through various media like neighbors, newspapers, relatives etc. The utility of market information was low among the farmers as compared to traders. About 91.7% of farmers expressed that market information was not available in required form in Ambala district. Farmers have also faced difficulty on accessibility aspects (73.3 per cent).
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