4.5 Article

WHO CARES WHAT OTHERS THINK (OR DO)? SOCIAL LEARNING AND SOCIAL PRESSURES IN COTTON FARMING IN INDIA

Journal

AMERICAN JOURNAL OF AGRICULTURAL ECONOMICS
Volume 99, Issue 4, Pages 988-1007

Publisher

WILEY
DOI: 10.1093/ajae/aaw098

Keywords

Agricultural technology adoption; India; social learning; social pressures

Funding

  1. National Science Foundation (NSF) Doctoral Dissertation Research Improvement Grant [0649330]
  2. Agricultural and Applied Economics Association McCorkle Fellowship
  3. Mario Einaudi Center for International Studies International Research Travel Grant
  4. Cornell University Graduate School Research Travel Grant
  5. International Student and Scholar Office Grant
  6. International Crops Research Institute for the Semi-Arid Tropics (ICRISAT)
  7. American Institute of Indian Studies (AIIS)
  8. Indian Statistical Institute (ISI)
  9. Direct For Social, Behav & Economic Scie
  10. Divn Of Social and Economic Sciences [0649330] Funding Source: National Science Foundation

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This paper examines the role that social networks play in the adoption process of Bacillus thurigiensis (Bt) cotton, a type of genetically engineered cotton that has been available on the Indian market since 2002. Using a unique dataset and empirical methodology, I find that farmers appeared to have exclusively learned from the experimentation of a small set of progressive farmers in the village, that is, adoption by other (regular) farmers was not considered a useful source of information about the technology. Second, I find evidence of social pressures, originating from the belief that Bt cotton might be hazardous to the environment and livestock, which inhibited adoption, at least for some time.

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