4.6 Article

Preferences for car sharing services: Effects of instrumental attributes and psychological ownership

Journal

JOURNAL OF ENVIRONMENTAL PSYCHOLOGY
Volume 53, Issue -, Pages 121-130

Publisher

ACADEMIC PRESS LTD- ELSEVIER SCIENCE LTD
DOI: 10.1016/j.jenvp.2017.07.003

Keywords

Car sharing; Sharing economy; Pricing; Parking; Electric vehicle; Psychological ownership

Funding

  1. Lem-baga Pengelola Dana Pendidikan (Indonesia Endowment Fund for Education)

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Car sharing services gain momentum as a potential alternative to various modes of transportation, including privately owned cars. This trend goes hand in hand with a renewed interest in the sharing economy, which has as essential premise that product ownership is of minor relevance. Using an online experiment, this study investigates if individual differences in psychological ownership influence the effects of well-known instrumental car attributes (price, parking convenience, and car type) on people's intentions to select a shared car. Results confirmed that instrumental attributes generally impact preferences for car sharing services, and that a low psychological ownership may lead to a higher preference for a shared car under specific circumstances. This suggests that not only instrumental car attributes, but also psychological disposition, specifically psychological ownership, of potential customers need to be taken into consideration when developing measures to stimulate car sharing services in society. (C) 2017 Elsevier Ltd. All rights reserved.

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