How to strengthen the business model of an Italian family food business

Purpose - The purpose of this paper is to focus on how a medium-sized company operating in the food sector should strengthen its business model, thanks to a combination between tradition and innovation. Design/methodology/approach - This research focuses on one case study. The subject of the case study under analysis is Golosita dal 1885, an internationally recognized fine food Italian company. Findings - Golosita dal 1885 is characterized by a strong combination of tradition and innovation, both in products and processes. The company's competitiveness is the result of a balanced management of innovation, in respect of the family's values, thanks to the active presence of two family generations. Research limitations/implications - This study is characterized for some limitations, related to the method and to the choice of a single case study. In terms of theoretical implications, the study emphasizes the importance of the link between the food sector and the region it is rooted in. Practical implications - Practical implications relate to different groups of stakeholders: for owners and management, for investors, for organizations and institutions working on a territory promotion and in the tourism sector, and for politicians and local authorities. Originality/value - The originality of the research is represented by a focusing on how a strategy based on an effective combination between tradition and innovation should increase the competitive advantage, especially in a mature sector - as the food one - characterized by the need to offer a differentiated and innovative range of products and services for overcoming the consumptions crisis.