Journal
CURRENT DIRECTIONS IN PSYCHOLOGICAL SCIENCE
Volume 26, Issue 5, Pages 422-428Publisher
SAGE PUBLICATIONS INC
DOI: 10.1177/0963721417704394
Keywords
self-control; value-based choice; self-regulation; dual-process models; health behavior; intervention; neuroscience; goals
Categories
Funding
- National Institutes of Health [AG048840, CA175241, DA035763]
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Self-control is often conceived as a battle between hot impulsive processes and cold deliberative ones. Heeding the angel on one shoulder leads to success; following the demon on the other leads to failure. Self-control feels like a duality. What if that sensation is misleading, and despite how they feel, self-control decisions are just like any other choice? We argue that self-control is a form of value-based choice wherein options are assigned a subjective value and a decision is made through a dynamic integration process. We articulate how a value-based choice model of self-control can capture its phenomenology and account for relevant behavioral and neuroscientific data. This conceptualization of self-control links divergent scientific approaches, allows for more robust and precise hypothesis testing, and suggests novel pathways to improve self-control.
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