Journal
RESEARCH & POLITICS
Volume 4, Issue 4, Pages -Publisher
SAGE PUBLICATIONS INC
DOI: 10.1177/2053168017738632
Keywords
Boycotts; buycotts; expressive partisanship; instrumental partisanship; partisan identity
Categories
Funding
- Open Society Foundation and the Democracy Fund as part of a larger project directed by Costas Panagopoulos
- Center for Electoral Politics and Democracy at Fordham University
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Anecdotal and experimental evidence suggests that at least some consumers change their purchasing behavior in response to the values, reputations, and political activity of corporations. Using two nationally-representative surveys and a third survey of registered voters, we find Americans' engagement in boycotts and/or buycotts for political or social reasons to be widespread. Social media activity, political knowledge, ideological intensity, and an interest in politics are significantly associated with political-consumer behavior. Among partisans, we find both instrumental and expressive partisanship to be significant predictors of political consumerism.
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