Journal
JOURNAL OF TRAVEL RESEARCH
Volume 56, Issue 1, Pages 28-40Publisher
SAGE PUBLICATIONS INC
DOI: 10.1177/0047287515620491
Keywords
tourism experience; social media; travel planning; posttrip experience
Categories
Ask authors/readers for more resources
Social media changes how travelers see and experience their trip. This study first proposes a framework which describes the relationships between social media and the tourism experience. Based upon this framework, it then examines the impact of social media when travelers share their emotions and perceptions after the trip. The results of the study confirm that sharing positive experiences post trip increases travelers' positive affect while decreasing negative affect and therefore leads toward more positive overall evaluations. Further, we find that sharing unsatisfactory travel experiences through social media helps to reduce negative perceptions of the trip, which, in turn, enhances posttrip evaluations.
Authors
I am an author on this paper
Click your name to claim this paper and add it to your profile.
Reviews
Recommended
No Data Available