Journal
TRANSPORTATION RESEARCH PART F-TRAFFIC PSYCHOLOGY AND BEHAVIOUR
Volume 44, Issue -, Pages 42-52Publisher
ELSEVIER SCI LTD
DOI: 10.1016/j.trf.2016.10.013
Keywords
Self-driving car; Radical innovation; End-user attitudes; Barriers; Resistance to change; Strategic implications
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In this paper we unpack and examine attitudes and potential barriers of end-users towards the self-driving car. We explore whether drivers have (mental) barriers and/or show resistance towards the self-driving car and, given such barriers and resistance are identified, investigate the main underlying reasons. Further, we suggest potential strategic implications for automotive companies and avenues to overcome, or at least mitigate, drivers' barriers. The paper contributes to a better understanding of end-users' opinions on radical innovations such as the self-driving car and strives to add value by linking scientific insights from both psychology as well as innovation literature. Only a limited number of studies so far have dealt with the potential barriers of users towards the self-driving car; therefore, it is our intent to provide first empirical evidence to trigger further research and foster a broader discussion on this relevant topic. (C) 2016 Elsevier Ltd. All rights reserved.
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