Journal
CURRENT ISSUES IN TOURISM
Volume 21, Issue 1, Pages 41-57Publisher
ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
DOI: 10.1080/13683500.2015.1055714
Keywords
perceived fashionability; website stickiness; dual-system theories; e-tourism; Internet; China
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Funding
- National Social Science Foundation of China on Youth Experts [13CGL081]
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Understanding what drive users' website stickiness is of strategic importance for e-tourism managers. This study examines the role of a neglected construct ` perceived fashionability' in forming users' e-tourism website stickiness in comparison with four commonly studied rational factors: system quality, information quality, security and e-shopping value. Drawing upon dual-system theories and social influence theories, a conceptual model with hypotheses was developed and tested. A sample of 376 e-tourism website users in China participated in this study. The results indicate that perceived fashionability has a positive impact on user's stickiness to the website, and perceived fashionability also performs a mediating role between website security and stickiness. This study contributes to theory by explaining that website stickiness is not entirely driven by rationality but also perceived fashionability. Managerial implications for e-tourism strategies are provided.
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