Journal
CURRENT ISSUES IN TOURISM
Volume 21, Issue 3, Pages 243-258Publisher
ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
DOI: 10.1080/13683500.2015.1072503
Keywords
destination image; service quality; corporate image; perceived value; behavioural intention; medical tourism
Categories
Ask authors/readers for more resources
This study adopts the input-process-output perspective to develop a research framework, and aims to investigate the factors associated with medical travel behaviours. A total of 343 international medical tourists who took low invasive treatments in Taiwan were surveyed using questionnaires. The data were analysed using structural equation modelling, and the results of this work are as follows. Medical tourists felt that higher service quality led to better corporate image. The service quality and corporate image of medical institutions had positive influences on the perceived value of medical travel. Perceived value plays a significant mediating role for the relationships between various medical institution factors and behavioural intention. Furthermore, destination image can be regarded as an important moderator that facilitates the influences of medical institution factors on perceived value.
Authors
I am an author on this paper
Click your name to claim this paper and add it to your profile.
Reviews
Recommended
No Data Available