Journal
TOURISM MANAGEMENT PERSPECTIVES
Volume 25, Issue -, Pages 151-155Publisher
ELSEVIER
DOI: 10.1016/j.tmp.2017.12.003
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Technologies transform tourism management and marketing from a static and utilitarian sense (whereby managers and tourists use technologies as tools) to a transformative conceptualization whereby tourism markets and actors both shape and are shaped by technology. This paper unravels the transformative power of technologies on: the tourism actors and resources (both the traditional but also new actors, i.e. the technology agents); the ways actors interact to (co-) create but also (co-) destruct tourism value; and the context in which tourism actors interact from a linear supply chain tourism 'industry' to a complex socio-technical smart tourism ecosystem. To study such complex phenomena and transformations, the paper emphasises that research should not only adopt a multi-disciplinary approach, but it also needs to follow an anti-disciplinary thinking whereby new knowledge and constructs do not simply fall within existing paradigms, disciplinary silos and mindsets once developed by studying the 'pure' humans and their behaviours.
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