Journal
JOURNAL OF TRAVEL & TOURISM MARKETING
Volume 35, Issue 1, Pages 57-72Publisher
ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
DOI: 10.1080/10548408.2017.1307159
Keywords
Tourism; hospitality; collaborative consumption; transformative tourism; Couchsurfing
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Presented as an alternative form of tourism, Couchsurfing is a predominantly non-commercial accommodation type where hosts offer a couch to travelers through a hospitality network. Couchsurfing. com is considered as an icon of the sharing economy and more specifically of shareable tourism. This article provides a deeper understanding of couchsurfers' motivations and shared values. Through an empirical qualitative study, we discuss the transformative power of Couchsurfing experiences, the underlying transformational processes, conditions, and socio-psychological and behavioral consequences. We also discuss the findings' implications for society, businesses, and tourism in general.
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