Supply chain capabilities for customisation: a case study

Despite the growing interest in supply chain management (SCM), there is little literature on knowledge and competences needed to properly configure and manage a supply chain. There are some interesting methodologies to map the knowledge and the techniques used in the supply chain of a sector and transfer them in another sector. This is particularly important when cross-fertilisation of practices can support sectors facing global competition as the footwear industry. New business opportunities can in fact be exploited addressing the needs of specific target groups searching for customised fashion and healthy shoes. Based on literature review and case study analysis of twelve companies within the fashion and orthopaedic footwear supply networks, this work compares the relevant processes and the distinctive capabilities necessary in managing supply networks to implement customisation, identifying and highlighting the interchangeable best practices that could serve as a new common knowledge base to be shared by the two sectors.