Related references
Note: Only part of the references are listed.Optimizing Product Launches in the Presence of Strategic Consumers
Ilan Lobel et al.
MANAGEMENT SCIENCE (2016)
On the optimal frequency of multiple generation product introductions
Shuangqing Liao et al.
EUROPEAN JOURNAL OF OPERATIONAL RESEARCH (2015)
Innovation and competition in the smartphone industry: Is there a dominant design?
Grazia Cecere et al.
TELECOMMUNICATIONS POLICY (2015)
THE RISKS OF INNOVATION: ARE INNOVATING FIRMS LESS LIKELY TO DIE?
Ana M. Fernandes et al.
REVIEW OF ECONOMICS AND STATISTICS (2015)
When Things Go Wrong, Don't Rely on Committed Consumers: Effects of Delayed Product Launches on Brand Trust
Steffen Herm
JOURNAL OF PRODUCT INNOVATION MANAGEMENT (2013)
Pricing Decisions During Inter-Generational Product Transition
Hongmin Li et al.
PRODUCTION AND OPERATIONS MANAGEMENT (2012)
The influence of prior industry affiliation on framing in nascent industries: the evolution of digital cameras
Mary J. Benner et al.
STRATEGIC MANAGEMENT JOURNAL (2012)
Managing Technology Selection and Development Risk in Competitive Environments
Sreekumar R. Bhaskaran et al.
PRODUCTION AND OPERATIONS MANAGEMENT (2011)
Resistance to Brand Switching When a Radically New Brand Is Introduced: A Social Identity Theory Perspective
Son K. Lam et al.
JOURNAL OF MARKETING (2010)
The optimal pace of product updates
Cheryl T. Druehl et al.
EUROPEAN JOURNAL OF OPERATIONAL RESEARCH (2009)
Managing a product family under stochastic technological changes
Heng Liu et al.
INTERNATIONAL JOURNAL OF PRODUCTION ECONOMICS (2009)
Consumer responses to performance failures by high-equity brands
Michelle L. Roehm et al.
JOURNAL OF CONSUMER RESEARCH (2007)
Effects of brand preference, product attributes, and marketing mix variables in technology product markets
S. Sriram et al.
MARKETING SCIENCE (2006)
Third-party product review and firm marketing strategy
YB Chen et al.
MARKETING SCIENCE (2005)
Product variety under brand influence: An empirical investigation of personal computer demand
KL Hui
MANAGEMENT SCIENCE (2004)
New-product strategy and industry clockspeed
GC Souza et al.
MANAGEMENT SCIENCE (2004)
Factors influencing success in integrated product development (IPD) projects
R Nellore et al.
IEEE TRANSACTIONS ON ENGINEERING MANAGEMENT (2001)
Technology novelty, project complexity, and product development project execution success: A deeper look at task uncertainty in product innovation
MV Tatikonda et al.
IEEE TRANSACTIONS ON ENGINEERING MANAGEMENT (2000)