4.6 Article

Product Upgrades with Stochastic Technology Advancement, Product Failure, and Brand Commitment

Related references

Note: Only part of the references are listed.
Article Management

Optimizing Product Launches in the Presence of Strategic Consumers

Ilan Lobel et al.

MANAGEMENT SCIENCE (2016)

Article Management

On the optimal frequency of multiple generation product introductions

Shuangqing Liao et al.

EUROPEAN JOURNAL OF OPERATIONAL RESEARCH (2015)

Article Communication

Innovation and competition in the smartphone industry: Is there a dominant design?

Grazia Cecere et al.

TELECOMMUNICATIONS POLICY (2015)

Article Economics

THE RISKS OF INNOVATION: ARE INNOVATING FIRMS LESS LIKELY TO DIE?

Ana M. Fernandes et al.

REVIEW OF ECONOMICS AND STATISTICS (2015)

Article Engineering, Manufacturing

Pricing Decisions During Inter-Generational Product Transition

Hongmin Li et al.

PRODUCTION AND OPERATIONS MANAGEMENT (2012)

Article Engineering, Manufacturing

Managing Technology Selection and Development Risk in Competitive Environments

Sreekumar R. Bhaskaran et al.

PRODUCTION AND OPERATIONS MANAGEMENT (2011)

Article Management

The optimal pace of product updates

Cheryl T. Druehl et al.

EUROPEAN JOURNAL OF OPERATIONAL RESEARCH (2009)

Article Engineering, Industrial

Managing a product family under stochastic technological changes

Heng Liu et al.

INTERNATIONAL JOURNAL OF PRODUCTION ECONOMICS (2009)

Article Business

Consumer responses to performance failures by high-equity brands

Michelle L. Roehm et al.

JOURNAL OF CONSUMER RESEARCH (2007)

Article Business

Third-party product review and firm marketing strategy

YB Chen et al.

MARKETING SCIENCE (2005)

Article Management

New-product strategy and industry clockspeed

GC Souza et al.

MANAGEMENT SCIENCE (2004)

Article Business

Factors influencing success in integrated product development (IPD) projects

R Nellore et al.

IEEE TRANSACTIONS ON ENGINEERING MANAGEMENT (2001)