Journal
TOURISM MANAGEMENT
Volume 68, Issue -, Pages 23-31Publisher
ELSEVIER SCI LTD
DOI: 10.1016/j.tourman.2018.02.018
Keywords
Functional congruity; Guest house; Measurement scale development
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The rapid development of guest houses in China intensified business competition. Understanding the experiences and expectations of customers can help guest houses gain advantage over competitors when customers are particular about their accommodation experience. Given the limited discussions, only a few systematic approaches were developed for the functional needs of customers toward guest houses. Thus, the present study developed a measurement scale for the functional congruity of guest houses based on the procedures recommended by Churchill (1979). The scale was tested, which was found reliable and valid. Marketing implications were provided theoretically and practically based on the results. (C) 2018 Elsevier Ltd. All rights reserved.
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