Journal
INFORMATION COMMUNICATION & SOCIETY
Volume 21, Issue 10, Pages 1493-1505Publisher
ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
DOI: 10.1080/1369118X.2017.1339725
Keywords
Blog readership; motivations; uses and gratifications; personality traits; new media
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The present study examines the cyberpsychology of blog readership as well as the digital content preferences of the Millennial generation by examining the links between college students' personality traits, motivations to read blogs, and preferred blog features. Results indicate that personality influences motivations for reading blogs, which in turn helps predict perceived importance of blog characteristics. Notably, extraversion and neuroticism were related to reading blogs for social interaction; extraversion negatively predicted use of blogs to meet identity needs; openness was related to blog reading for entertainment purposes; and conscientiousness was positively associated with information seeking via blogs. Additionally, motivations for blog readership as explanatory mechanisms for the relationships found between personality traits and perceived importance of blog features are discussed.
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