Journal
DIGITAL HEALTH
Volume 4, Issue -, Pages 1-15Publisher
SAGE PUBLICATIONS LTD
DOI: 10.1177/2055207618771757
Keywords
Digital health; social media; health behavior change; Facebook; Twitter; research ethics
Categories
Funding
- Society for Behavioral Medicine Behavioral Informatics and Technology
- Health Decision Making Special Interest Groups
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As the popularity and diversity of social media platforms increases so does their utility for health research. Using social media for recruitment into clinical studies and/or delivering health behavior interventions may increase reach to a broader audience. However, evidence supporting the efficacy of these approaches is limited, and key questions remain with respect to optimal benchmarks, intervention development and methodology, participant engagement, informed consent, privacy, and data management. Little methodological guidance is available to researchers interested in using social media for health research. In this Tutorial, we summarize the content of the 2017 Society for Behavioral Medicine Pre-Conference Course entitled 'Using Social Media for Research: at which the authors presented their experiences with methodological and ethical issues relating to social media-enabled research recruitment and intervention delivery. We identify common pitfalls and provide recommendations for recruitment and intervention via social media. We also discuss the ethical and responsible conduct of research using social media for each of these purposes.
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