Journal
JOURNAL OF INFORMATION POLICY
Volume 8, Issue -, Pages 34-77Publisher
PENN STATE UNIV PRESS
DOI: 10.5325/jinfopoli.8.2018.0034
Keywords
Big Data; privacy; health wearables; policy
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Wearable fitness devices have the potential to address some of the most challenging public health problems in the United States. But they also raise serious privacy concerns. The data they collect can be combined with personal information from other sources, raising the specter of discriminatory profiling, manipulative marketing, and data breaches. Yet, these devices fall between the cracks of a weak health privacy and a consumer protection system in the United States. This article offers key principles and critical issues that must be considered in order to develop effective privacy, equity, and consumer protections for the emerging digital health marketplace.
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