Journal
SUSTAINABLE DEVELOPMENT
Volume 26, Issue 4, Pages 399-414Publisher
WILEY
DOI: 10.1002/sd.1713
Keywords
sustainable consumption; green hotel; organic wine; green car; consumer behavior; environmental products; purchase intention; involvement
Ask authors/readers for more resources
Prior research has not fully shown how type and level of product involvement can have different effects on behavioral intentions regarding different green products. The purpose of this study is to examine how consumer involvement affects purchase intentions, willingness to pay more and willingness to sacrifice for three green products - green hotels, organic wines and green cars. By applying consumer involvement and elaboration likelihood theory, this study investigates whether significant differences exist between high- and low-involvement consumers' behavioral intentions for these three environmental products. Results reveal that consumers' behavioral intentions depend strongly on the type of environmental product considered and the underlying type and extent of involvement associated with the product category. As products can be distinctly different depending on the associated involvement, consumption dynamics and attributes, it is important for marketers to take note of the differences when designing marketing campaigns for green products. Copyright (c) 2017 John Wiley & Sons, Ltd and ERP Environment
Authors
I am an author on this paper
Click your name to claim this paper and add it to your profile.
Reviews
Recommended
No Data Available